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  • Marketers and Ad Spending
    • Global Marketers and Ad Spending
      • World's Largest Advertisers (October 2023)
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Datacenter - Ad Age
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Datacenter

  • Marketers and Ad Spending
    • Global Marketers and Ad Spending
      • World's Largest Advertisers (October 2023)
      • Global Marketing Data Archive (1997 to Present)
    • U.S. Marketers and Ad Spending
      • Ad Age Leading National Advertisers (June 2023)
      • Marketer Trees (June 2023)
      • U.S. Marketing Data Archive (1997 to Present)
  • Agencies
    • Agency Report (June 2024)
    • Agency Report Questionnaire
    • Agency Report Archive (1998 to Present)
  • The Big List, Timelines and more
    • The Big List (June 2024)
    • Timelines
    • Fact Packs
    • Ad Age Marketing Fact Pack 2021 (December 2020)
    • Hispanic Fact Pack (August 2018)
    • Mobile Fact Pack (October 2016)
    • Fact Pack Archive (2002 to Present)
    • Social Media Facts (September 2016)
    • Digital Marketing Data Archive (2006 to Present)
    • Media Data Archive (1996 to Present)
    • Creativity Award Winners Archive (2008 to 2015)
  • Jobs Data
    • Ad Industry Employment (2000 to Present)
  • Ad Age Best Places to Work
    • Ad Age Best Places to Work 2024
    • Ad Age Best Places to Work 2023
    • Ad Age Best Places to Work 2022
    • Ad Age Best Places to Work 2021
    • Ad Age Best Places to Work 2020
    • Ad Age Best Places to Work 2019

Welcome to the Ad Age Datacenter

Thank you for subscribing to the Ad Age Datacenter. Your Ad Age All Access subscription gives you access to Ad Age's exclusive rankings, profiles and analysis of agencies, marketers and marketing.

Marketers and ad spending: U.S.

ad age leading national advertisers

Based on total U.S. ad spending in 2022. Dollars in millions.

Source: Ad Age Leading National Advertisers.
See 200 Leading National Advertisers

Marketers and ad spending: global

AD AGE WORLD’S LARGEST ADVERTISERS

Based on 2022 total worldwide ad spending. Dollars in millions.

Source: Ad Age World's Largest Advertisers 2023.
See world's 100 biggest advertisers

AMAZON'S WORLDWIDE AD AND PROMOTION SPENDING AS PERCENT OF SALES

View
Source: Ad Age World’s Largest Advertisers 2023.

Top 100 advertisers’ 2022 worldwide ad spending by headquarters region. The 52 North America-based firms accounted for 51% of the top 100’s worldwide spending

View
Source: Ad Age World’s Largest Advertisers 2023.

Agencies

ad age agency report: WORLD’S biggest agency companies

Based on 2023 worldwide revenue. Dollars in millions.

Source: Ad Age Agency Report 2024. Asterisk indicates Ad Age Datacenter estimate.
See world's biggest agency companies

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Stats on global marketers’ spending

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Stats on U.S. marketer spending

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U.S. agency rosters for major marketers

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Jobs Data

Monthly stats on U.S. ad-industry employment

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© Copyright 2025 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, re-distribution or other uses are prohibited. For licensing arrangements, please contact lpicariello@crain.com.

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